Prototyping in Design Thinking

Prototyping is supposed to be fast because you are making something that is not perfect but looks very realistic. You are prototyping to answer questions, not to win any design awards. If you can do that, make sure you make it as quickly as possible.

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5 easy steps of doing competitive analysis

As a UX designer, I want to fall in love with the problem, not the solution. I always start by defining the problem and create a competitive analysis to make sure that I am solving the right problem in the right landscape.

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Companies hire T-shaped UX designers

UX is becoming more in demand every year and companies are beginning to understand that a UX designer cannot only make a beautiful and easy-to-use product, but they can also help realize the business strategy and conduct research.

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Designers are creative engineers

The introduction of good design is needed for a company to be successful. What is good design? Product design is the total configuration of a product: its form, colour, material, and construction. The product must serve its intended purpose efficiently.

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Psychology and UX design

Psychology is an integral part of UX design. Understanding how people interact with a product and how their decisions can be influenced or manipulated are topics that should be addressed by UX designers. Design psychology is a combination of neuroscience, cognitive psychology, social psychology, and human-computer interaction that approaches UX design through the lens of human behaviour.⠀

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